The Premier Brand Blog
Find the secret sauce inside your brand.
Build a brand that attracts, converts, and keeps your customers coming back!
WHAT CAN WE HELP YOU WITH?
Branding | Marketing | Entrepreneurship | Creativity | Customer Journey | Tech Tips
How to Maximize Your Brand
Enhance your extablished brand with strategic refinements in messaging, visuals, and engagement to elevate your impact.
Fine-Tuning Your Brand for High Impact
To maintain excellence, keep your brand ahead of the competition with advanced strategies, trendsetting tactics, and continuous innovation.
When Your Branding Needs a Boost
Elevate your brand with our fine-tuned messaging, consistent visuals, and deeper audience engagement for maximum impact.
How to Fix Your Brand - Real Advice
Unlock your brand's potential with strategic tweaks that refine messaging, visuals, and engagement for stronger results.
The Empathy Advantage: How Brand Values Create Customer Connections
Discover how your company’s moral compass can elevate its identity, forge unbreakable connections with customers, and leave a lasting legacy in a fiercely competitive market by defining — and living — your company’s values. Read now ›
Why You Should Hire a Branding Professional… and When You Shouldn’t.
Every brand has both functional and emotional benefits, which can lead to whether a customer chooses your product or another. Learn how to identify and leverage yours.
Why is the Use of Color Important in Branding?
If you’re an entrepreneur or business owner navigating the expansive world of branding and marketing, then you are going to want to keep reading as we explore the magic of color and how color can be the silent ambassador of your brand. We will also explore the psychology behind color and how to choose the right palette for your brand.
Do Your Branded Customer Touchpoints Have a Negative or Positive Impact?
Investing in consistent customer touchpoints that amplify your brand is crucial to building a strong brand that customers will love and keep coming back to.
Brand Benefits: What are they and how to find yours
Every brand has both functional and emotional benefits, which can lead to whether a customer chooses your product or another. Learn how to identify and leverage yours.
Five Reasons Branded Photography & Video is Critical to Your Business
When you think of your company’s brand, what comes to mind? It’s probably your logo, color palette, and typography. Why? Because these things are visual representations of your brand.
How do I choose between a Brand Refresh or a ReBrand?
Making a choice between whether to go forward with a brand refresh or a rebranding is not a decision to make lightly. Here are some things to consider to help you choose the right path for your business.
10 Common Branding Mistakes to Avoid as an Entrepreneur
Many of the mistakes businesses make regarding their branding come from not understanding what branding encompasses and the importance and power to grow your business.
From 8 Hours to 10 Minutes: The New Branding Asset Checklist
Here is our go-to list when you’re creating the visual identity for your brand. Each of these elements distinguishes your brand from other companies within your industry — so you want to be sure you’re selecting elements that your competitors are not.
How do I use my brand guide to create better marketing materials?
The questions we commonly get asked at the start of a brand project, answered!
Why do I need Branding?
The questions we commonly get asked at the start of a brand project, answered!
How do I give a designer feedback to get what I want?
My top two tips on how to give a designer feedback that will save you both time, money, and frustration.