Jumpstart Automotive
Jumpstart Automotive, (now part of Hearst Digital), is a premier digital automotive marketing company, providing creative solutions and exclusive access to one of the largest, most diverse and high-performing audience of car shoppers and enthusiasts.
Danielle led all creative and UX design for desktop and mobile ad products for major corporate clients including Ford, Lincoln, and Mazda. Led the company rebranding and strategic updates for all marketing and product materials. As well as conceptualized an annual publication that showcased Jumpstart’s data which enhanced the company’s positioning in the industry.
Scope of work: Developed the Creative Services Team, Company Rebranding, Annual Publication, Digital Ad Product Suite, Sales & Marketing Materials, Responsive Site Design, Office Interior Design
Brand & Website Update
Jumpstart Automotive had rich and valuable data to share. The challenge was how do we get it to our customers in an interesting and digestible format.
We created several quarterly and annual publications, visualizing the data for our customers. The highlight piece was our annual, Looking Back / Looking Ahead, which was a compilation of the results of shopping trends and other data from the past year, through leadership pieces from our CEO, CMO, and VP of Insights, and thoughts on what lies ahead for online shopping in the automotive industry.
Thought Leadership
We also had the opportunity to create several branded gift items for their clients. Some of these items included bespoke chocolate bars, notebooks, flash drives, Kleen Kanteen mugs, and a custom t-shirt created in collaboration with Skidmore Studio in Detroit
Before The Brand Update
Completed during my time at Jumpstart Automotive as Creative Director
Copywriter — Jennifer Sams; Designers - Dave Valentine, Jeff Caldwell, Sanaz Teymoori; Photographer — Jessica Epstein