Epic! Originals Branding
Epic! Originals, an extension of the Epic! for kids brand, included several exclusive original book series created by some of the biggest names in children’s publishing, including New York Times best-selling author Tom Angleberger. Epic! Originals are unique stories filled with humor and heart that combine high-interest topics with relatable social themes to meet kids exactly where they are on their journey through childhood.
The objective was to create a logo and branding guidelines for Epic! Originals that built on the Epic! logo and the existing brand awareness.
Scope of work: Logo Design, Design Guidelines, Launch Materials, Landing Page, In-App Features
Logo Design
Launch marketing materials included a Facebook campaign, Instagram nurture and boosted posts, Email announcements, Video, and a Press Release.
Marketing Materials
Website Landing Page and In-App Features
Completed during my time at Epic! as Creative Director